Are You The Credible Expert in Your Field?
Authority marketing essentially tells the world that you are an authority in your area of expertise. When people see your name, they think of you as the guy that knows what he’s talking about or the gal that has the answers.
How Does it Work?
The process is actually a bit counterintuitive because we don’t spend a lot of time talking about you. Rather, we spend a lot of time talking about them: your potential clients. Anyone can say that they are the best at this or that. But words are just words. No, people want you to show them that you are the best. And so, through authority marketing, we help you show them how they can be successful by utilizing your knowledge.
See? People aren’t urgently searching the web for people that talk about themselves. They are searching for people that provide answers, solutions, and great advice. They don’t give a lick if you graduated as valedictorian of Prestigious University and personally know the Queen of England if you don’t offer them any useful information. But, if you can tell them things you’ve learned through your experience and offer helpful hints and valuable insight, then you’ve got their attention. You won’t have to call yourself the expert because everybody else already will.
What Does Authority Marketing Look Like?
We help put together a strategy that involves interviews, articles, news releases, best seller campaigns, and/or expert recognition. Once people see your smart face all over the place and read/listen to what you have to say, you’ll earn their trust… and their business.